Why music artists need brand strategists
Brand strategists are the missing link between the creative and business sides of music, translating an artist’s vision into actionable guidelines for all of the points of interaction with your audience, including social media, PR, visuals, and more.
Six principles for stronger content strategies
Too often, brands treat content as a nice-to-have item on their marketing list. Here are six actionable steps they can take to step into their role as publishers, and produce content that generates meaningful connections with their audience.
Content strategy for audience-first brands
Too many brands are getting content wrong. By embracing their roles as publishers, future-facing brands can increase opportunities to create meaningful and long-lasting conversations with their audiences, and nurture brand and business growth.
Spotify is failing music artists with substandard analytics
Without access to good data, artists can’t understand their audiences and make the right decisions to grow their careers. Why are the standards so low in the music industry, and who benefits?