Brand strategy for independent artists ready to stand out and scale.
Consulting, tools, and guidance for building an authentic, differentiated brand in today’s crowded music landscape.
Music artists today are expected to be creators, marketers, and managers all at once, while platforms shift and audiences scatter. Visibility is scarce and fleeting; without a clear and defined brand, it’s easy to feel lost in the noise.
You may feel this pressure in familiar ways: stuck writing your bio, unsure what to post on social, or feeling misunderstood by your label or marketing team.
When your brand strategy is undefined, every tactical decision feels harder than it should. Strategy provides the clarity that makes execution easier, faster, and more cohesive, giving you the focus and confidence to scale your creative ambitions and build a career that lasts.
Work with a strategist who understands music, culture, and brand-building.
Define your identity, articulate your vision, and build a cohesive presence across everything from visuals and social media to merch and stage.
Digital Products & Resources
Workbooks, templates, and guides that help you clarify your story, tone of voice, visuals, and audience. Perfect for independent artists who want structure and inspiration at their own pace.
Brand workbooks
Creative briefs
Templates
Creative prompts
Guided strategy support
Work through selected materials and receive our guidance through one-off strategy sessions. Ideal if you need a second set of eyes or targeted advice to sharpen your brand, messaging, or content approach.
Project kick-start or progress review
Brand audit & recommandations
Feedback & guidance on workbook results
Troubleshooting & action planning
Brand Strategy Consulting
Together, we develop a strategic foundation that empowers every creative and career decision, enabling you to reach more people, unlock bigger opportunities, and pursue your vision at scale.
Brand foundations
Audience strategy
Narrative & content strategy
Brand identity
Spend less time second-guessing and more time creating.
We’re currently in beta testing. Sign up for early access.
Our digital tools are designed to give you practical structure so that you can grow, connect, and create with confidence.
A comprehensive, collaborative process designed to uncover your unique artistic identity, define your message, and build a roadmap that simplifies everything from planning content for socials to briefing designers.
Together, we explore your story, your values, your audience, and your creative ambitions. We define your voice, visual direction, and positioning so that your choices—artistic and professional—feel focused, aligned, and expansive.
With this clarity, you can reach more people, deepen your connection with your audience, unlock larger creative opportunities, and build a career that feels authentic, sustainable, and scalable.
Our signature engagement: Full Brand Strategy
Typical engagement: 4–6 weeks | Bespoke to your goals
Discovery: Uncover your values, audience, differentiators.
01
Definition: Establish your voice, aesthetic, positioning.
02
Development: Brand assets, messaging pillars, creative direction.
03
Delivery: Clear action plan + guidance for rollout.
04
Why this matters
Greater reach
Attract new listeners and build a loyal audience with a clear, differentiated identity.
Deeper connection
Foster stronger emotional ties with fans by expressing who you are authentically and consistently.
Scalable opportunities
Communicate your vision clearly, unlocking new creative projects and partnerships.
Creative freedom
Gain clarity so you can take risks, push boundaries, and innovate without fear.
Career longevity
Build a foundation for a sustainable, intentional career—not just fleeting viral success.
Professional positioning
Signal thoughtfulness and purpose to industry partners, funders, and collaborators.
Free up time and energy for deeper creative work by reducing second-guessing and misalignment.
Efficient decisions
Be the first to hear about new digital products and receive exclusive offers.
Ideas
Meet the Founder
Flavie Halais is a Montreal-based journalist and strategist, and the creative mind behind Delfina. Her career spans over a decade of international reporting for publications such as WIRED, The Guardian, and Le Monde Afrique, alongside brand and communications strategy work for mission-driven organizations including UNHCR, WSP, and Danone.
A former amateur classical musician, and an avid playlist-builder, she brings a deep appreciation for creative work and a human-centred approach to consulting, helping artists, brands, and organizations clarify their identity and achieve their vision. She is also the creator of Flavie Friday Music Club, a monthly music recommendation newsletter.