We’re designing tools for artists. Want in?
Delfina is a creative consultancy that offers brand and communication services across industries. After working closely with artists and creative teams, we saw a recurring gap: music professionals often lack the tools to articulate their identity with clarity. Branding advice feels generic. Consultants are expensive. What’s missing is a set of self-guided tools built with artists, not just for them.
This beta is the start of that process.
We're developing a series of digital workbooks designed to support independent and professional music artists, starting with three foundational tools. We're inviting a small group of testers to help shape them.
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As a beta tester, you’ll gain free access to our digital tools:
Write Your Artist Bio and Brand Archetypes for Music Artists, our first in-depth strategic workbooks.
Early access to The Music Artist Brand Audit, a quick-start tool to identify strengths in your brand, spot gaps, and plan next steps (to be released as a free resource later).
In return, we’ll ask for brief feedback, via a form, or a short Zoom conversation, to help us refine these and future tools.
You’ll be part of an ongoing design process. Your input will directly inform what comes next
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We're looking for a mix of artists (emerging and established) who are already active in their practice.
You might be:
Releasing work independently and navigating every aspect of your brand yourself
Signed to a label, but looking for more control over how you're presented
Working with a team, but in need of better strategic tools
Clear on your artistic direction, but struggling to put it into words
This is not a call for beginners. We're inviting artists who are already in motion, and aware of the growing pains.
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This beta is part of a larger collection of digital tools designed for working artists.
We’re starting small: three products, each practical and modular. But our aim is to grow this into something broader, shaped by the needs of real users. That’s where you come in.
Our workbooks
Write Your Artist Bio
A self-guided workbook for music artists who want to articulate who they are, what they stand for, and how to say it. Ideal for bios, grant applications, website copy, press materials, and more. Grounded in reflection, built for real-world use.
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The Write Your Artist Bio Workbook is a thoughtful, strategic tool for music artists at any stage of their career. It guides you through a process of deep reflection to help you define your voice, clarify your artistic mission, and articulate what makes your work matter.
Yes, you’ll write a compelling bio. But what you build here goes further: you’ll also generate the raw material for grant applications, website and press kit copy, project descriptions, funding statements, and more. The result is a library of authentic, intentional language you can return to again and again.
Whether you’re preparing to pitch, promote, or simply get clearer on who you are, this workbook helps you find the words.
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7 reflection-based sections.
Smart, open-ended prompts.
Fill-in-the-blank bio builder.
Formatting tips by use case.
Ready-to-use ChatGPT prompt.
Strategy tips for next steps.
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Access to an interactive Notion workspace (a Notion account is required).
Intuitive navigation, with integrated links, checklists, and embedded content for an organized workflow.
The Music Artist Brand Audit
Your artist brand is the first impression you leave—online, onstage, and everywhere in between. This quick-start workbook helps you take a step back and audit your brand’s foundations: from identity and visuals to messaging, online presence, and audience engagement.
Whether you’re preparing for your next release or simply want to sharpen your presentation, this tool gives you a clear framework to identify strengths, spot gaps, and plan next steps.
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A questionnaire assessing your brand’s health on five core pillars.
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Downloadable interactive pdf.
Brand Archetypes For Music Artists
A guided Notion-based workbook introducing brand archetypes as a framework for defining and expressing the creative and emotional essence of an artist’s identity. Designed as both a research and strategy tool, it helps artists explore creative direction while building a coherent, differentiated brand.
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An introduction to multiple archetypal frameworks, including but not limited to the classic 12 brand archetypes, adapted for artists and creative work.
Research tools and methodologies for discovering and analyzing your own creative references, influences, and thematic patterns.
Exercises to help you reflect on your artistic identity and the emotional and symbolic language it conveys.
Tools for aligning your visual language, messaging, and overall narrative with your archetype.
Case examples illustrating how archetypes can create distinct positioning and emotional resonance.
A reference list of 200 archetypes to use as a starting point for ideating.
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The Brand Archetypes for Music Artists Workbook introduces an innovative framework rarely applied in music: the use of brand archetypes to help artists articulate the creative and emotional essence of their identity. Archetypes draw from deep-seated psychological patterns that shape how audiences connect with stories, personas, and ideas, making them a valuable lens through which artists can understand and influence perception.
This workbook is designed as both a research and brainstorming tool. It encourages artists to explore possibilities for creative direction, tone, and style, while also laying the groundwork for a coherent and strategic brand expression. It is an entry point into a broader brand-building process, best used in conjunction with other tools available in the Delfina shop.
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Access to an interactive Notion workspace.
Intuitive navigation, with integrated links, checklists, and embedded content for an organized workflow.
Ability to duplicate the workbook into your own Notion account for private use, editing, and ongoing reflection.
Request access.
The form takes less than 2 minutes. If selected, you’ll hear from us shortly.