The Music Artist Brand Audit
A sharp, no-frills tool for music artists ready to assess and refine their brand.
In under 10 minutes, this checklist guides you through key areas—identity, visuals, messaging, online presence, audience engagement—helping you spot strengths, gaps, and opportunities.
Use it as a starting point for stronger, more intentional brand-building.
Is your artist brand working as hard as you are?
Your artist brand is the first impression you leave—online, onstage, and everywhere in between. This quick-start checklist helps you take a step back and audit your brand’s foundations: from identity and visuals to messaging, online presence, and audience engagement.
Whether you’re preparing for your next release or simply want to sharpen your presentation, this tool gives you a clear framework to identify strengths, spot gaps, and plan next steps.
What you’ll get
✓ A structured, 6-part audit of your artist brand
✓ Simple checklists to identify strengths and gaps
✓ Prompts to reflect on your identity, visuals, messaging, and more
✓ A brand health snapshot to guide your next steps
Who it’s for
This workbook is designed for any artist looking to build a clearer, more intentional brand—whether you’re fully independent, signed to a label, or somewhere in between.
It’s a tool for creative leadership: helping you assess your brand with fresh eyes, sharpen your decision-making, and communicate your artistic vision with confidence.
Get your free copy
Fill out the form and we’ll send you the workbook right away.
Meet Flavie
Flavie Halais is a former journalist (WIRED, The Guardian) turned brand strategist who helps artists and brands tell stories people care about. A self-confessed music nerd and playlist obsessive, she now channels her love of music into helping artists shape their creative identity and lead their projects with purpose and confidence.
