Brand archetypes for musicians: A new way to define your artist identity
Archetypes aren’t just branding jargon, they’re a powerful tool for musicians to define their identity and spark creativity. Explore how artists can use archetypes to craft memorable brands, inspire new projects, and connect with their audience.
How to write your artist bio: The first step toward brand clarity
Writing an artist bio can feel like a chore, but it’s also a chance to define your voice. More than a press tool, it’s a mirror for your story and the foundation for a thoughtful music career.
Why music artists need brand strategists
Brand strategists are the missing link between the creative and business sides of music, translating an artist’s vision into actionable guidelines for all of the points of interaction with your audience, including social media, PR, visuals, and more.
Spotify is failing music artists with substandard analytics
Without access to good data, artists can’t understand their audiences and make the right decisions to grow their careers. Why are the standards so low in the music industry, and who benefits?