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In the age of algorithmic culture, bringing a human touch to your brand can make all the difference. Communicating your values, what you stand for and the way you see the world sets you apart from your competition. Brands gain cultural relevance when they’re able to inspire, educate and spark conversations in a way that’s always true to their essence.
We draw from the legacy of great magazines to help brands and businesses build their own editorial strategies that inspire and engage. Because what is a brand, if not a curated selection of content, presented through an original point of view?
This playbook contains 10 questions to help you define a strong point of view, so that you can create meaningful connections with your audience through content―whether that’s a social media post, website copy or a newsletter.