Clarity in story.
Confidence in strategy.

Shaping clear, thoughtful narratives that spark connection, growth, and lasting change.

For organizations

Delfina provides tailored strategy and communications support to organizations aiming to communicate with clarity, purpose, and impact.

Our services

Brand positioning

Messaging

Comms & content strategy

Tone of voice

Social issue positioning

Audience growth & engagement

Newsletter strategy

Crisis comms

Selected client list

Unicef Canada

Social Innovation Canada

Global Vision

Réseau Mentorat

Goalcast

Expliseat

WSP

Devex

UNHCR Innovation

Agropur

Danone

M&C Saatchi World Services

For music artists

We help artists define their unique voice, refine their presence, and navigate the evolving music landscape with purpose.

Brand Development

Audience Strategy

Release Planning

Creative Direction

Clear frameworks and guided exercises to help you define your identity, refine your voice, and build a thoughtful, authentic brand—at your own pace.

Digital tools

Tailored, hands-on guidance to clarify your story, craft your strategy, and support your artistic growth with intention and care.

1:1 brand strategy consulting

Explore our offering

Our approach

Storytelling weaves itself through all our services. Our goal is to define who tells the story, how, and for whom.

Collaborative

Our clients are partners. We choose methods and tools based on project needs, building bespoke approaches for each organization. We work closely together throughout the process to yield impactful results and eliminate bad surprises.

Hands-on

We don’t just deliver strategy, we teach you how to do it yourself. Our creative work sessions stimulate creativity, reinforce team cohesion, and liberate knowledge. This highly participative process builds engagement around new initiatives and facilitates change.

Generative

We draw from a range of fields (ethnography, journalism, design thinking...) to produce unique insights and actionable recommandations for your team. We leave you equipped with tools that catalyse lasting change.

Our name comes from Delphi, home to the priestesses of the Temple of Apollo, the Greek God of Prophecy.

For over 1000 years, the priestesses dispensed ‘prophecies’ to people in power hailing from all over the ancient world. Highly educated, they provided independent, authoritative advice informed by knowledge accumulated over years spent in regular contact with the elite.

Rumour has it the priestesses were also high on hallucinogetic gas emanating from the rock of Mount Parnassus. But their counsel was still very, very reliable.

Notes

Mis en avant

The new wellness wconomy: how health trends are reshaping business in 2025

From consumer behaviour to workplace policies, the growing focus on health and well-being is reshaping how businesses engage with their audiences and employees.

Navigating the sustainability tides in 2025: risks and rewards for modern brands

The juxtaposition of consumer optimism for sustainable solutions against lingering economic anxieties and a sense of fatalism about the environment presents both challenges and opportunities for businesses striving to maintain relevance and trust.

The evolving consumer mindset on technology, data, and AI—and what it means for brands in 2025

The relationship between consumers and technology is in a state of flux. With rapid advancements in AI, data usage, and digital platforms, the general sentiment towards these technologies has grown increasingly complex. Here's a closer look at emerging trends and actionable strategies brands can adopt to meet these challenges.

Responsible brand building in 2025: Balancing Social Responsibility and Consumer Trust

In a world where consumers demand authenticity yet are quick to call out missteps, brands face a daunting challenge: how to act responsibly and transparently without alienating their audience. The key? Embrace complexity, lead with values, and prioritize genuine action over performative gestures.

More notes

Meet Flavie

Flavie Halais is a Montreal-based strategist, and the creative mind behind Delfina.

A woman in a white shirt and jeans sits on the floor, looking at the camera with a neutral expression in a softly lit room.

Flavie started her career in documentary film before transitioning into journalism, and spent over ten years covering international issues for WIRED, Devex, Le Monde Afrique, The Guardian and El País, among other publications. She has reported from a range of countries including Brazil, Haiti, Colombia, Rwanda, Kenya and Uganda, diving into complex topics such as refugee crises, global health, urban governance and impact investing.
In parallel to her journalism work, Flavie started consulting for nonprofits and mission-driven brands, bringing a sought-after multidisciplinary background to projects ranging from copywriting to content strategy and audience engagement.
Originally from France, Flavie is now based in Montreal. She’s bilingual in English and is conversationally fluent in Brazilian Portuguese and Spanish. She holds a B.A. in Journalism from Concordia University and an undergrad degree from Paris 1 Panthéon-Sorbonne, and earned various professional certificates in brand strategy, audience engagement and multiplatform storytelling.
Flavie has been living with PTSD for many years and has incorporated trauma-informed practices into her work, having received training from renown practitioners including Resmaa Menakem, Kimberly Johnson, Magdalena Weinstein and Jeffrey Rutstein.
She is committed to applying and promoting non-extractive, decolonial and relational approaches to communications and storytelling.

Every brand needs a strong point of view

Digital resources for brand growth

Your brand needs clarity on what to say and how to say it, so that you can speak with ease and conviction. Our free guided reflection tool will get you started.

Download

The Social Issue Positioning Handbook

A step-by-step guide to communicating about the world’s most pressing issues, combines practical advice, real-world examples and insights from academic research.